What is Direct Marketing
In an age of advertising overwhelm using digital tactics, going back to the basics with direct marketing might be the best way to help your business grow. Direct marketing uses physical forms of advertising to reach potential customers such as postcard mailings, face-to-face selling, catalogs, cowboy cards and other promotional items like pens, key chains, koozies and more.
Why Use Direct Marketing
On any given day, we are exposed to between 4,000 and 10,000 marketing messages. Direct marketing offers businesses a way to reach a specific targeted audience and personalize the messaging. It can provide a cost effective solution for gaining brand awareness with your ideal customers rather than spending a big budget on reaching a mass audience full of people that aren’t actually target customers.
When choosing what type of direct marketing best suits your business, many businesses use multiple types in their marketing mix. Statistics show that the best response rate for advertising is direct mail at 5.1%.
For every $167 spent of direct mail in the US, marketers sell $2095 in goods.
When allocating dollars for your advertising marketing budget…why not try direct marketing?
To Strategize, Design and Launch your Next Campaign contact me at 319.354.0019