Iowa City Logo Design
The Shape of a Brand’s First Impression
Brand foundations created to communicate identity with clarity, consistency, and longevity.
These identity projects explore how brands take shape through clarity, restraint, and consistency. Each logo is developed to communicate character while remaining adaptable across digital, print, and marketing applications.
The work reflects a deliberate approach to form, proportion, and simplicity, supporting recognition and long-term usability. Rather than decoration, these logos focus on meaning and function, creating foundations that help brands present themselves clearly, confidently, and cohesively as they grow. This collection shows how a strong identity reinforces trust, continuity, and recognition across every brand touchpoint.
Selected Work
What does your logo say before you say a word?
Call 319.621.0191 to discuss your brand.
We hired Jonathan and Team Vortex to design our new website. From start-to-finish they were nothing short of outstanding.
Anyone who has been involved in a website redesign / development project knows it can be a daunting task. However, Jonathan and his team ensured the process went as smoothly as possible. They answered my questions in a timely manner, gave great feedback on the ideas I presented to them, and delivered exactly what we needed in a new website. We also hired Jonathan to take our corporate portraits for the website and they couldn’t have turned out any better.
It was a pleasure working with Jonathan, Lizzie, Cody, Justin, Melinda, and everyone at Team Vortex. I would highly recommend their services to anyone in need.
—Korey O’Day, Hometown Plumbing and Heating
