Digital Marketing Business Blog - Online Advertising Tips | Vortex Digital Business Solutions

Marketing BlogCody Bontrager2020-11-04T17:36:02-05:00

Understanding Google’s Responsive Text Ads
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Understanding Google’s Responsive Text Ads

Advertising, Marketing, Online Advertising

Understanding Google’s Responsive Text Ads

By Will Aden|2022-04-20T11:13:18-05:00March 30th, 2022|Categories: Advertising, Marketing, Online Advertising|Tags: google ads, online marketing, responsive text ads|

On June 30th, Google will phase out their standard text [...]

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Five Easy Ways to Improve Your Google Core Web Vitals
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Five Easy Ways to Improve Your Google Core Web Vitals

SEO

Five Easy Ways to Improve Your Google Core Web Vitals

By service|2022-02-28T13:25:28-05:00February 28th, 2022|Categories: SEO|Tags: core web vitals, google core web vitals, page speed optimization, Search Engine Optimization, SEO|

Google’s Page Experience Update has been active for almost a [...]

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Creating the Perfect Subscribe Pop Up
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Creating the Perfect Subscribe Pop Up

Marketing, Online Advertising, Website Design

Creating the Perfect Subscribe Pop Up

By Will Aden|2022-01-27T11:33:33-05:00January 27th, 2022|Categories: Marketing, Online Advertising, Website Design|Tags: Digital Marketing, Digital Marketing Strategy, Email Marketing, online marketing|

When configured correctly, pop ups can be one of the [...]

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Convert More Sales with Cart Abandonment Recovery
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Convert More Sales with Cart Abandonment Recovery

Business Management, Marketing

Convert More Sales with Cart Abandonment Recovery

By service|2021-12-28T14:38:04-05:00December 28th, 2021|Categories: Business Management, Marketing|Tags: advertising, business management, business marketing, Digital Marketing, online marketing|

Cart abandonment is one of the most common issues online [...]

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Key Performance Indicators For Your Black Friday Marketing Campaigns
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Key Performance Indicators For Your Black Friday Marketing Campaigns

Google Analytics, Marketing, Online Advertising

Key Performance Indicators For Your Black Friday Marketing Campaigns

By Will Aden|2021-11-23T11:26:11-05:00November 23rd, 2021|Categories: Google Analytics, Marketing, Online Advertising|Tags: bounce rate, digital advertising, Digital Marketing, Digital Marketing Strategy, Email Marketing, Facebook advertising, google ads, google analytics|

Black Friday and Cyber Monday are some of the most [...]

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Increase Your Email Opening Rate with the Perfect Subject Line
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Increase Your Email Opening Rate with the Perfect Subject Line

Advertising, Marketing

Increase Your Email Opening Rate with the Perfect Subject Line

By Will Aden|2021-10-27T07:24:25-05:00October 27th, 2021|Categories: Advertising, Marketing|Tags: digital advertising, Digital Marketing, Email Marketing|

As Black Friday and the holidays approach, many online businesses [...]

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Title

44 High Circle Drive NE
Iowa City, IA USA
52240-7935

1120 Depot Ln, Ste 100
Cedar Rapids, IA USA
52401

Email Us Request a Quote

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

Strategic Planning Meeting, Asset Acquisition

SEO + Digital Marketing Audit

Market Research

Automated Weekly Reports
- Social Media Engagement
  - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
- Google Analytics Reports
- Conversions Report

Writing Ad Copy
- Up to 4 Unique Posts on any/all platforms, up to 10 social media accounts
- Posts can be duplicated across platforms for no additional costs

All platforms are included:
- (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)

All posts include:
- Uniquely crafted copy/text
- 1 free internet image/graphic
- Image SEO
- As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services

1 Blog Post / Month
- 300-400 words maximum
- Free internet images/graphics (clipart) + Image SEO

Account Set-up:
- Setting up social media accounts if necessary
- Creating Hootsuite and Mailchimp Accounts
- Linking social media to Hootsuite
- Linking website to Google Analytics
- 1 Email Template Creation/Month

Tweaking/Debugging

SEO: (One page of website SEO a month)

$297 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

All Bronze tier benefits are included

All Silver tier benefits are included

All Gold tier benefits are included

Google Ads:
- Keyword Research
- Writing Ad Copy
- Ad Extensions & SEO
- Account Set-up
- Tweaking
- Google Ads Report

Fully Serviced Google Ads and SEO campaign management with an account exclusive dedicated team.

$1497 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

All Bronze tier benefits are included

All Silver tier benefits are included

Paid Social Media Advertising:
- Market Research
- Writing Ad Copy:
  - Up to 12 Unique Posts on any/all platforms, up to 10 social media accounts
  - Posts can be duplicated across platforms for no additional costs
  - All platforms are included:
    - (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)
- - All posts include:
    - Uniquely crafted copy/text
    - 1 free internet image/graphic
    - Image SEO
    - As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services
  - 1 Blog Post / Month
    - 300-400 words maximum
    - Free internet images/graphics (clipart) + Image SEO

Reputation Management:
- Google Business Places
  - Creating/Optimizing Google Business Places
- Yelp + Aggregators
  - Account creation or maintenance
- Website Review Page Creation
- Monthly Executive Report

Print Services:
- Can choose one of the following print options a month
- 1 design hour to design any one of the options
- Printing/Shipping costs are paid by the client
- Unlimited # of prints
  - Postcards
  - Business Cards
  - Flyers

Business Consultation Services:
- 1 Business Meeting a month

$1097 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

All Bronze Tier Items are included

On-Going Market Research

- Weekly Reports:
  - Executive Summaries and Breakdowns included with reports
  - Social Media Engagement
    - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
  - Google Analytics Reports
  - Conversions Report

$797 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets