Marketing Blog

Marketing BlogJustin2020-11-04T17:36:02-05:00

How to Create an Effective Marketing Plan in 2025
Gallery
How to Create an Effective Marketing Plan in 2025

Marketing, Marketing Analytics

How to Create an Effective Marketing Plan in 2025

By Will Aden|2025-01-31T18:26:17-05:00January 31st, 2025|Categories: Marketing, Marketing Analytics|Tags: business marketing, digital advertising, Digital Marketing, Digital Marketing Strategy, online marketing|

Customize a Marketing Plan to Fit Your Small Business’s Needs [...]

Comments Off

3 Ways the Holidays Affect Your Digital Marketing Campaigns
Gallery
3 Ways the Holidays Affect Your Digital Marketing Campaigns

Marketing, SEO, Social Media

3 Ways the Holidays Affect Your Digital Marketing Campaigns

By Will Aden|2024-12-10T16:16:29-05:00December 10th, 2024|Categories: Marketing, SEO, Social Media|Tags: advertising, business marketing, Digital Marketing, Digital Marketing Strategy, Email Marketing, keyword targeting, online marketing, Search Engine Optimization, SEO, SEO Strategy, Social Media Marketing|

How Marketing Strategies Differ During the Holidays Introduction The [...]

Comments Off

How to Generate Leads For Your Business
Gallery
How to Generate Leads For Your Business

Advertising, Email Marketing, Online Advertising, SEO

How to Generate Leads For Your Business

By Will Aden|2024-11-21T12:03:18-05:00November 21st, 2024|Categories: Advertising, Email Marketing, Online Advertising, SEO|Tags: advertising, digital advertising, Digital Marketing, Digital Marketing Strategy, Email Marketing, google ads, Google Advertising, Google Search Ranking, Online Advertising, Search Engine Optimization, SEO Strategy, Website Optimization|

5 Successful Lead Generation Strategies What is lead generation? [...]

Comments Off

How to Optimize Your Website’s Landing Page
Gallery
How to Optimize Your Website’s Landing Page

SEO, Website Design

How to Optimize Your Website’s Landing Page

By Will Aden|2024-11-04T11:09:43-05:00October 28th, 2024|Categories: SEO, Website Design|Tags: organic seo, responsive web design, SEO, SEO Strategy, web design, Website Optimization, what is bounce rate|

5 Ways to Improve Conversions on Your Landing Page [...]

Comments Off

How to Track and Manage Marketing Analytics
Gallery
How to Track and Manage Marketing Analytics

Marketing Analytics

How to Track and Manage Marketing Analytics

By Will Aden|2024-10-14T11:04:23-05:00September 28th, 2024|Categories: Marketing Analytics|Tags: Digital Marketing, Digital Marketing Strategy, Email Marketing, google analytics, google analytics report, keyword targeting, organic ranking, organic seo, Search Engine Optimization, SEO, SEO Strategy, Social Media Marketing|

A Beginner’s Guide to Marketing Data Management Effective marketing [...]

Comments Off

How To Increase CTR For Email Campaigns
Gallery
How To Increase CTR For Email Campaigns

Advertising, Email Marketing, Marketing, Mobile Web Design

How To Increase CTR For Email Campaigns

By Will Aden|2024-08-28T15:01:01-05:00August 27th, 2024|Categories: Advertising, Email Marketing, Marketing, Mobile Web Design|Tags: advertising, business marketing, Digital Marketing, Digital Marketing Strategy, direct marketing, Email Marketing, Mobile vs. Desktop, online marketing|

5 Ways to Improve Your Click-Through Rates for Email [...]

Comments Off

44 High Circle Drive NE
Iowa City, IA USA
52240-7935

1120 Depot Ln, Ste 100
Cedar Rapids, IA USA
52401

Email Us Request a Quote

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

Strategic Planning Meeting, Asset Acquisition

SEO + Digital Marketing Audit

Market Research

Automated Weekly Reports
- Social Media Engagement
  - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
- Google Analytics Reports
- Conversions Report

Writing Ad Copy
- Up to 4 Unique Posts on any/all platforms, up to 10 social media accounts
- Posts can be duplicated across platforms for no additional costs

All platforms are included:
- (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)

All posts include:
- Uniquely crafted copy/text
- 1 free internet image/graphic
- Image SEO
- As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services

1 Blog Post / Month
- 300-400 words maximum
- Free internet images/graphics (clipart) + Image SEO

Account Set-up:
- Setting up social media accounts if necessary
- Creating Hootsuite and Mailchimp Accounts
- Linking social media to Hootsuite
- Linking website to Google Analytics
- 1 Email Template Creation/Month

Tweaking/Debugging

SEO: (One page of website SEO a month)

$297 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

All Bronze tier benefits are included

All Silver tier benefits are included

All Gold tier benefits are included

Google Ads:
- Keyword Research
- Writing Ad Copy
- Ad Extensions & SEO
- Account Set-up
- Tweaking
- Google Ads Report

Fully Serviced Google Ads and SEO campaign management with an account exclusive dedicated team.

$1497 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

All Bronze tier benefits are included

All Silver tier benefits are included

Paid Social Media Advertising:
- Market Research
- Writing Ad Copy:
  - Up to 12 Unique Posts on any/all platforms, up to 10 social media accounts
  - Posts can be duplicated across platforms for no additional costs
  - All platforms are included:
    - (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)
- - All posts include:
    - Uniquely crafted copy/text
    - 1 free internet image/graphic
    - Image SEO
    - As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services
  - 1 Blog Post / Month
    - 300-400 words maximum
    - Free internet images/graphics (clipart) + Image SEO

Reputation Management:
- Google Business Places
  - Creating/Optimizing Google Business Places
- Yelp + Aggregators
  - Account creation or maintenance
- Website Review Page Creation
- Monthly Executive Report

Print Services:
- Can choose one of the following print options a month
- 1 design hour to design any one of the options
- Printing/Shipping costs are paid by the client
- Unlimited # of prints
  - Postcards
  - Business Cards
  - Flyers

Business Consultation Services:
- 1 Business Meeting a month

$1097 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

All Bronze Tier Items are included

On-Going Market Research

- Weekly Reports:
  - Executive Summaries and Breakdowns included with reports
  - Social Media Engagement
    - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
  - Google Analytics Reports
  - Conversions Report

$797 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets