Online Advertising

Q: Google, Yelp, Facebook Reviews: How and Why to Get Them?

Why Before a potential customer ever makes an inquiry or visits your business, there is a great probability that he/she will research your online business reviews. In 2017, 97% of consumers looked online for local business reviews. The impact of reviews is significant for the potential customer because 85% of consumers trust online reviews as much as personal recommendations. The goal should be to generate as many positive and honest reviews as possible. The fact is that customers don’t really trust businesses with lower than 4-star ratings. If you are receiving mediocre or bad reviews, it is recommended that you promptly respond to these to show that you care about your customer’s experience. How Even though reviews hold great value for your business, it is often difficult to get them from customers. The top three review sites that people look at are Google, Yelp, and Facebook. One way to ask for reviews is via a personal email to loyal, enthusiastic customers. Advertisements in your store or on your website can also prompt customers to leave online reviews. Another method is to offer an incentive to customers if they will post a review. Some incentive options include a discount off the next purchase or being entered in a contest. These suggestions will help to increase positive reviews of your business, products and services. If you need help initiating a review campaign, please contact Vortex at 319-354-0019.

Part 3: Crafting an Effective Subject Line
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Part 3: Crafting an Effective Subject Line
Advertising, Marketing, Online Advertising

Part 3: Crafting an Effective Subject Line

Last month in Vortex’s Marketing Blog, we covered how to [...]

By Will Aden|2019-11-29T16:35:41-05:00November 29th, 2019|Advertising, Marketing, Online Advertising|

Part 1: Growing and Maintaining a Healthy Email List
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Part 1: Growing and Maintaining a Healthy Email List
Advertising, Marketing, Online Advertising

Part 1: Growing and Maintaining a Healthy Email List

Did you know that it cost 5 times as much [...]

By Will Aden|2019-04-08T13:27:58-05:00March 29th, 2019|Advertising, Marketing, Online Advertising|

Part 3: Making the Most Out of Your Google Ads Campaigns
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Part 3: Making the Most Out of Your Google Ads Campaigns
Advertising, Marketing, Online Advertising

Part 3: Making the Most Out of Your Google Ads Campaigns

Welcome back to Part 3 of our series, making the [...]

By Will Aden|2019-04-08T13:24:25-05:00January 30th, 2019|Advertising, Marketing, Online Advertising|

Part 2: Making the Most Out of Your Google Ads Campaigns
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Part 2: Making the Most Out of Your Google Ads Campaigns
Advertising, Marketing, Online Advertising

Part 2: Making the Most Out of Your Google Ads Campaigns

Welcome back to Part 2 of our series on making [...]

By Will Aden|2019-04-08T13:22:52-05:00December 19th, 2018|Advertising, Marketing, Online Advertising|

Making The Most Out of Your Google Ads Campaigns
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Making The Most Out of Your Google Ads Campaigns
Advertising, Marketing, Online Advertising

Making The Most Out of Your Google Ads Campaigns

Google Ads is a very powerful platform, but also very [...]

By Will Aden|2019-04-08T13:20:24-05:00November 29th, 2018|Advertising, Marketing, Online Advertising|

Facebook or Google Ads: Which Is Best For You?
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Facebook or Google Ads: Which Is Best For You?
Marketing, Online Advertising

Facebook or Google Ads: Which Is Best For You?

You have a beautiful new website and are ready to [...]

By Will Aden|2019-04-08T13:18:21-05:00October 31st, 2018|Marketing, Online Advertising|

Can Boosting a Post on Facebook or Creating an Ad Help Your Brand?
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Can Boosting a Post on Facebook or Creating an Ad Help Your Brand?
Marketing, Online Advertising, Social Media

Can Boosting a Post on Facebook or Creating an Ad Help Your Brand?

What’s New in 2018? Over the past few years Facebook [...]

By service|2018-05-09T15:06:08-05:00May 9th, 2018|Marketing, Online Advertising, Social Media|

Google, Yelp, Facebook Reviews: How and Why to Get Them?
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Google, Yelp, Facebook Reviews: How and Why to Get Them?
Marketing, Online Advertising

Google, Yelp, Facebook Reviews: How and Why to Get Them?

Why Before a potential customer ever makes an inquiry or [...]

By service|2019-04-08T13:29:42-05:00April 30th, 2018|Marketing, Online Advertising|

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

Strategic Planning Meeting, Asset Acquisition

SEO + Digital Marketing Audit

Market Research

Automated Weekly Reports
- Social Media Engagement
  - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
- Google Analytics Reports
- Conversions Report

Writing Ad Copy
- Up to 4 Unique Posts on any/all platforms, up to 10 social media accounts
- Posts can be duplicated across platforms for no additional costs

All platforms are included:
- (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)

All posts include:
- Uniquely crafted copy/text
- 1 free internet image/graphic
- Image SEO
- As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services

1 Blog Post / Month
- 300-400 words maximum
- Free internet images/graphics (clipart) + Image SEO

Account Set-up:
- Setting up social media accounts if necessary
- Creating Hootsuite and Mailchimp Accounts
- Linking social media to Hootsuite
- Linking website to Google Analytics
- 1 Email Template Creation/Month

Tweaking/Debugging

SEO: (One page of website SEO a month)

$297 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

All Bronze tier benefits are included

All Silver tier benefits are included

All Gold tier benefits are included

Google Ads:
- Keyword Research
- Writing Ad Copy
- Ad Extensions & SEO
- Account Set-up
- Tweaking
- Google Ads Report

Fully Serviced Google Ads and SEO campaign management with an account exclusive dedicated team.

$1497 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

All Bronze tier benefits are included

All Silver tier benefits are included

Paid Social Media Advertising:
- Market Research
- Writing Ad Copy:
  - Up to 12 Unique Posts on any/all platforms, up to 10 social media accounts
  - Posts can be duplicated across platforms for no additional costs
  - All platforms are included:
    - (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)
- - All posts include:
    - Uniquely crafted copy/text
    - 1 free internet image/graphic
    - Image SEO
    - As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services
  - 1 Blog Post / Month
    - 300-400 words maximum
    - Free internet images/graphics (clipart) + Image SEO

Reputation Management:
- Google Business Places
  - Creating/Optimizing Google Business Places
- Yelp + Aggregators
  - Account creation or maintenance
- Website Review Page Creation
- Monthly Executive Report

Print Services:
- Can choose one of the following print options a month
- 1 design hour to design any one of the options
- Printing/Shipping costs are paid by the client
- Unlimited # of prints
  - Postcards
  - Business Cards
  - Flyers

Business Consultation Services:
- 1 Business Meeting a month

$1097 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

All Bronze Tier Items are included

On-Going Market Research

- Weekly Reports:
  - Executive Summaries and Breakdowns included with reports
  - Social Media Engagement
    - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
  - Google Analytics Reports
  - Conversions Report

$797 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets