The first step to running a successful website is getting traffic. Directing visitors to your site is only the beginning when it comes to running a successful online business. More important, you want to ensure that users are guided to your primary objective once they arrive.
To find out if you are executing effectively, check your Bounce Rate on your latest weekly Google Analytics Report.
In my last VBS Marketing Blog post, I addressed the sources and possible solutions for [not set] entries in Google Analytics reports. The conclusion: most of it is out of our hands, even if we address every possible problem on our end.
Google Analytics can serve as a great tool for marketers, sellers, writers and everyone in between. Knowing how visitors are finding your content, on what devices, and with what keywords is essential to planning the growth of your website.
