Website Design Portfolio | Vortex Digital Business Solutions | Award-Winning-Web Development Cedar Rapids | North Liberty

Award Winning Web Design

Vortex Digital has created elegant, visually-stunning, award winning websites for 25 years.

Our custom designed websites are always evolving to reflect the latest advances in technology and best practices.

Vortex Digital serves discerning client brands in the US and Canada.

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The Challenge: Like its sister sites, Apartments Near Campus and Apartments at Iowa, the original Apartments Downtown website was extremely dated, hard to navigate, and difficult for Apartments Downtown staff to make changes to. The database was also obsolete, and required extensive upkeep.

The Process: To save on time and money, Vortex Digital duplicated the Apartments Downtown WordPress installation, and slightly tweaked the design and branding to match Apartments Downtown. While it uses a completely different database to manage its properties, it utilizes the same functionality as its sister sites to manage them, making it as easy as possible for staff to maintain the site themselves.

The Result: The new Apartments Downtown website was built in much less time and for much less money than its sister sites, due to the functionality already being coded in, and only needing the design and branding tweaked. The new backend allows staff to easily manage every aspect of the website, and the updated navigation makes it much easier for tenants and potential tenants to find the information they’re looking for.

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The Challenge: The original Family Crisis Center website was functional, but had a confusing page structure, unintuitive design, and it did not reflect their new brand guidelines. Navigating the site was difficult, as it was easy to get lost.

The Process: Vortex Digital worked with The Family Crisis Center to determine what the most important information for users would be, and crafted the site structure and design to highlight this. It was imperative that users could find what they were looking for with as few clicks as possible. A custom design was created for the website to better reflect The Family Crisis Center’s new branding guidelines. New SEO was written for each page to achieve a higher organic ranking for keywords such as “domestic abuse shelter”, “women’s shelter”, and more.

The Result: Vortex Digital donated a large amount of time and created a beautiful, ergonomic, informative website for The Family Crisis Center. The navigation clearly states each section of the website, and there is an Escape button for domestic abuse victims to quickly leave the site if needed. The site is built in WordPress, and allows Family Crisis Center staff to easily make edits to the website themselves.

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The Challenge: The original Apartments Near Campus website was an extremely dated HTML website, with obsolete design and an unintuitive user experience. The database of properties was functional, but difficult to navigate, and hard for staff to manage in the backend.

The Process: Vortex Digital worked with Apartments Near Campus to determine the most important details about each property, and constructed a database that displayed this information. The database would be searchable by keyword, availability, bedrooms, bathrooms, amenities, and more. Apartments Near Campus also desired an interactive map that showed their properties relative to local businesses, schools and landmarks. The new website was built in WordPress, allowing staff to easily make changes to properties and website themselves.

The Result: The new Apartments Near Campus website displays all properties and tenant services in an ergonomic, interactive layout that users can easily explore through a variety of different methods; from amenities and location to rent and property type. Apartments Near Campus staff can easily edit and add new properties themselves through the WordPress backend interface, and the new design streamlined the browsing process for users.

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The Challenge: Heritage Kitchens has made high quality, custom-made hardwood cabinets for years, however, had no web presence. Business was found through reference and word of mouth, but Heritage Kitchens needed a website to increase lead generation and revenue.

The Process: Vortex Digital worked with Heritage Kitchens to understand their brand and rich history, and converted that into a beautiful, custom design. Each of Heritage Kitchens’ services has its own page with additional information, and a portfolio of past work. Each page was coded with SEO best practices in mind, with appropriate meta data and tags. The website was also built in WordPress, allowing for easy future expansion.

The Result: The new Heritage Kitchens website is completely responsive, adheres to modern best practices, and provides an effective marketing funnel to compliment their other channels. Strategically placed positioning statements and calls to action drive users to the ultimate goal: getting in contact with Heritage to plan their dream kitchen.

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