The Challenge: The original FryFest.com website was bulky for both frontend and backend users. It was difficult for potential attendees to find the information they were looking for, and for staff to update the backend with new information. There were no clear calls to action, resulting in a high bounce rate and lack of conversions.
The Process:Vortex Digital worked with the FryFest team to determine what the most important parts of their website should be: informing users about new events and news updates, and allowing users to purchase tickets for these events as easily as possible.
The Result:Vortex Digital created a brand new, WordPress-powered website that gives the FryFest staff complete control over the website. They are able to publish blog posts and events themselves easily, and the frontend displays this information in a new, ergonomic layout, complete with strategically placed calls to action to convert users to attendees or sign them up for the email newsletter.