The Challenge: The original FryFest.com website was bulky for both frontend and backend users. It was difficult for potential attendees to find the information they were looking for, and for staff to update the backend with new information. There were no clear calls to action, resulting in a high bounce rate and lack of conversions.
The Process:Vortex Digital worked with the FryFest team to determine what the most important parts of their website should be: informing users about new events and news updates, and allowing users to purchase tickets for these events as easily as possible.
The Result:Vortex Digital created a brand new, WordPress-powered website that gives the FryFest staff complete control over the website. They are able to publish blog posts and events themselves easily, and the frontend displays this information in a new, ergonomic layout, complete with strategically placed calls to action to convert users to attendees or sign them up for the email newsletter.
The Challenge: Innovative Aesthetics old website featured a complicated product database, which needed to be imported on a daily basis. The database was prone to errors, such as products disappearing, limited format freedom in product descriptions, and more. A streamlined product management process was needed.
The Process: Vortex Digital worked with Innovative Aesthetics and their previous developer to determine where the problems stemmed from, and helped troubleshoot and migrate the database into a model that did not need to be imported on a daily basis.
The Result: Innovative Aesthetics new product database is now stable, and allows staff to easily edit the backend of the store without the need to complete an entire database import. Staff also has more control over which products appear and where, such as sales and special events.
The Challenge: The original Allen Blasting and Coating website was built in raw HTML, which lacked additional functionality and proved difficult for staff to easily make changes to the content themselves.
The Process: Vortex Digital took the raw HTML code, and created a brand new WordPress installation. Using the code, Vortex Digital then built the website from the ground up in WordPress.
The Result: The new Allen Blasting and Coating website retains the look of the HTML site, but features all of the additional functionality of a WordPress site. Staff can now easily make changes to the text and Projects pages themselves.
The Challenge: Common Ground Committee wanted to put together an interactive database that contains all of the state and national congressman and representatives. Users would look for each individual politician, and see a score assigned to them that displayed how willing they were to look for common ground with other politicians. The website needed a robust database structure that allowed for unlimited entries, and would be easily editable by staff.
The Process: Vortex Digital worked with Common Ground to determine which fields each politician would need, what information would need to be displayed, and how they would want users to find them. Users can search by state or keyword, and also through an interactive map where they can select their state and see all politicians there. Functionality to compare different politicians based on their scores was also necessary.
The Result: The new Common Ground website launched with an intricate, yet easily accessible database that users could explore and interact with. All politicians are ergonomically displayed with their respected information, and different search methods allow users to easily find who they are looking for. The compare functionality also allows users to select several politicians and view their scores side by side. The website was featured on several national news outlets, and Vortex Digital is extremely proud of the result.