In this audit we cover:

• Research and Development
  • To determine the Depth/Specifications of the audit

• Strategic Planning:
  • in-depth functional site analysis and overview
  • Complete list of forms, content, PDF’s, images, total page numbers.
  • Recommendations for functionality improvement.
  • Content performance testing.
  • Content gap analysis.
  • Summation of analysis, options for site functionality upgrades as a deliverable.
  • Project Management considerations.
  • Scope of Work Preparation

• Server Set Up
  • Team Vortex will make a recommendation as to the most efficacious CMS to support the updated design and functionality and interface with the Portal

• SEO
  • Search Engine Analysis and Rankings
  • Rankings, inbound links, domain authority, recommendations for Keyword Pool Gathering, Keyword Rankings and time for a complete Meta Tag re-write and update

• Responsive/Mobile compliancy across all devices
  • Test mobile server speed analysis

• User Experience Testing (UX)/Modification
  • Usability Testing, Optional: Heat map Testing and analysis To foster intuitive, ergonomic site design /wire framing.
  • Recommendations for visual impact and support, photography, media, video.

• Wireframing
  • Wire Frame and Navigation Analysis and Recommendations

• Site Traffic Analysis
  • Traffic sources, top referral sources, bounce rate, time on site, conversations rates

• Branding Strategies
  • To determine the Depth/Specifications of the audit
  • To determine content and messaging priorities, what works on the site, what they would like to see, improvement recommendations.
  • Seek guidance from Principals and Advisers regarding their target demographic and client goals
  • Prepare recommendations for the content, UX and visual upgrades/integrations

Please call us at 319.354.0019 to discuss your website audit needs.