Vortex offers site audits for a fixed fee predicated on site size
In this audit we cover:
- Research and Development
- To determine the Depth/Specifications of the audit
- Strategic Planning:
- in-depth functional site analysis and overview
- Complete list of forms, content, PDF’s, images, total page numbers.
- Recommendations for functionality improvement.
- Content performance testing.
- Content gap analysis.
- Summation of analysis, options for site functionality upgrades as a deliverable.
- Project Management considerations.
- Scope of Work Preparation
- Server Set Up
- Team Vortex will make a recommendation as to the most efficacious CMS to support the updated design and functionality and interface with the Portal
- SEO
- Search Engine Analysis and Rankings
- Rankings, inbound links, domain authority, recommendations for Keyword Pool Gathering, Keyword Rankings and time for a complete Meta Tag re-write and update
- Responsive/Mobile compliancy across all devices
- Test mobile server speed analysis
- User Experience Testing (UX)/Modification
- Usability Testing, Optional: Heat map Testing and analysis To foster intuitive, ergonomic site design /wire framing.
- Recommendations for visual impact and support, photography, media, video.
- Wireframing
- Wire Frame and Navigation Analysis and Recommendations
- Site Traffic Analysis
- Traffic sources, top referral sources, bounce rate, time on site, conversations rates
- Branding Strategies
- To determine the Depth/Specifications of the audit
- To determine content and messaging priorities, what works on the site, what they would like to see, improvement recommendations.
- Seek guidance from Principals and Advisers regarding their target demographic and client goals
- Prepare recommendations for the content, UX and visual upgrades/integrations
