Introduction
AI (or artificial intelligence AI) is machine-learning software that can make almost cognitive-like decisions to user problems. It does this by analyzing a collection of complex data, learning patterns, and predicting outcomes.
The application of advanced AI is extensive. From language translation, image recognition, and creation, to customer service, human resources, and supply chain management. There are endless possibilities for the uses of AI, and digital marketing is no exception
In this article, we will discuss how you can utilize AI for SEO, and why it is beneficial to do so.
Keyword Research
Finding the right keywords to target is arguably the most important step in building an SEO strategy. It is the foundation of SEO, as it informs all other steps down the line.
AI algorithms provide marketers with advanced tools to identify, leverage, and prioritize keywords more effectively.
Areas of AI keyword research include data analysis and insights, competitor research, predictive analytics, and related/long-tail keyword optimization.
This software can help marketers gain important keywords for their industry by providing localized and timely information.
AI can analyze data from search engines, social media, and other sources to find popular topics and keywords. This helps businesses focus on relevant content.
AI technology can gather information quickly and efficiently. It can provide valuable insights for marketing strategies. This is a massive time saver and can go a long way in a successful strategy.
Market Research
Other useful applications of AI SEO are conducting market research, analyzing competitors’ rankings, and updating market trends.
AI software collects information from user browsing histories, social media, forums, and news articles on the internet for research. We can gather and interpret this vast amount of data more accurately and efficiently than ever before, using AI.
AI can automate marketing research tasks like determining the target audience, analyzing customer sentiment, market trends, competitor data, and customer segments, and making predictions and recommendations.
As time passes, AI technology will have more and more data to work with. The technology will get smarter and more accurate/detailed.
Currently, there can be some gaps in the depth of AI’s analysis of markets. AI technology cannot access focus groups, customer interviews, feedback, or specific demographic data that humans must collect manually.
Content Creation
AI can also be leveraged to generate high-quality content at a rate never established before.
The software can automatically analyze market trends and relevant topics and generate content ideas for every specific business niche. It can also write and optimize original content using natural language processing (NLP) algorithms.
One way to utilize AI in content creation is with on-page SEO content. This can include titles, meta descriptions, and alt-tags. The automation software will analyze content and chosen keywords to draft some potential copy ideas for these categories.
AI technology can also generate web page content. SEMRush has a writing tool with AI that helps create content, generate ideas, correct grammar, and improve keywords.
Reviewing the content created by AI is always important. The technology is still in its infancy and can have errors.
What AI Programs to Use
When sourcing an AI program to use, there are a few things to pay attention to. Reliability and credibility is a top concern when paying for a service. Look at reviews and do some research on the efficacy of the services offered.
Another thing to look for is good customer service. If you can contact an employee, it is a good sign that they will answer your questions when they arise.
We are at the beginning of the AI revolution. This technology will keep getting better and better with time. With that being said, it is important to always double-check the work that the AI tech produces, especially if it content-related.
Businesses should use AI as a supplementary tool, not a complete replacement for any SEO work.
If you are looking to take your SEO strategy to the next level, give us a call today at 319.621.0191 for a free, no-obligation, consultation.
