Introduction
With the development and popularity of media-sharing platforms, the accessibility and volume of information are at an all-time high. Digital content is being generated faster than ever before. In an overly saturated market, it is getting increasingly difficult to stand out.
In this article, we will discuss why content marketing is a necessary strategy. More so, we will cover what quality content is, why it’s important, and how you can create it.
The Importance of Content Marketing
Content marketing has become one of the leading digital marketing strategies for businesses nowadays. With over 90% of Americans using social media in 2023, the reach to new and bigger audiences is abundant. Social media marketing is one of the most influential strategies today.
Content marketing describes a type of marketing where media (such as videos, pictures, articles, and social media posts) are published and shared online.
The main goal of content marketing isn’t necessarily to promote or advertise a specific product or service. Rather, businesses will create content that is interesting, informative, or helpful to their target audience. This is in hopes that potential clients will seek out the content, introducing them to the brand.
Content marketing, like other inbound marketing tactics, is key to creating brand awareness and building trust. It allows for a more personal and engaging exchange between business and customer. It can build relationships between the brand and potential customers.
Online content marketing is most effective when businesses prioritize quality content and relevant content.
What is Quality Content?
The most important component of high-quality content is value. Will your target clients find the content you are sharing to be valuable? Are you answering a question they might have, or sharing a piece of valuable information that they weren’t aware of? Valuable content is king.
Another component of quality content is relevancy. Does the content you’re sharing make sense for the business you’re in? More importantly, is the content relevant to your target audience?
Lastly, quality content is engaging. It captivates the audience’s attention and provides something that is remarkable, interesting, or important. Videos are becoming quicker, and the pacing is becoming faster. It is important that every second of your social media content is worth watching.
How to Create Quality Content?
Every piece of content that you create must be intentional. Know your target audience. More so, understand what your target audience wants and what they are interested in.
Spend some time researching, and discovering what type of media your audience consumes. The content you create should follow the same topics that interest your potential clients.
Every piece of content should have one main value point. Deliver only one main piece of information, or answer one question in each piece of content you create. The more niche the content, the easier it will be to find.
Short-form video content, such as reels and TikTok, is more engaging and entertaining for users. It is important to modify and specialize each piece of content for each social media platform.
Update existing content. It is important to make sure the content you have already created is up to date. If new pertinent information comes out regarding a blog post you wrote last year, update it with the new information. Additionally, updating your content will strengthen SEO, and keep your business on the front line of new, valuable information.
If your business is looking to start producing content or develop a new content strategy, give Vortex Digital a call today at 319.621.0191 for a free, no-obligation consultation.
