Introduction
Google is constantly striving to improve its search engine. This is to ensure users can access the most valuable information as quickly as possible.
The results page of Google looks a lot different now than it did even a few years ago. Searching for something on Google presents you with more information than ever. This includes business pages, Google Maps, reviews and ratings, bolded text, and info snippets.
Rich results are a useful tool for websites. This article will discuss what they are and how to implement them.
What Are Rich Results?
Rich results are a specific type of search result that includes additional information in a visually appealing and enticing way. These results are designed to be distinctive. They can assist users in achieving their objectives or making decisions more easily. In 2016, Google introduced rich cards, which have been ever-evolving into what we know today as rich results.
There are a ton of different rich result types, but the most prevalent include:
- Articles
- Events
- FAQ’s
- How To’s
- Local Business
- Product
- Recipes
- Star Ratings/Review Snippet
Rich results have made content categories more interesting. They provide users with a clear idea of what to expect before visiting a website.
How to Implement Rich Results
To increase your chances of getting a rich result, you need to implement structured data into your web pages. Structured data standardized the information on your website, which allows Google to better understand th