Understanding Google's Responsive Text Ads - Vortex Digital Business Solutions

Understanding Google’s Responsive Text Ads

Home/Advertising, Marketing, Online Advertising/Understanding Google’s Responsive Text Ads

Understanding Google’s Responsive Text Ads

On June 30th, Google will phase out their standard text ads, and require all new ads to conform to their new responsive format. In this month’s Vortex Marketing Blog, we’ll explain what these new ads are, and how you can prepare for the change!

What Are Responsive Text Ads?
Google’s responsive text ads are the next evolution of their basic ads. Whereas the original text ads had three static headlines and two static descriptions, responsive ads are more flexible. You provide Google with a number of headlines and descriptions, and Google mixes and matches them based on how well they perform and how many can be displayed.

This means that the frontend structure of your Google Ads remains relatively the same: up to three headlines and two descriptions, but managing and testing is much easier, among other benefits!

Responsive Ads are Larger than Traditional Ads
According to Google, responsive text ads consistently show more headlines and descriptions than traditional text ads. This means your ad is larger, which results in more users seeing it, and ultimately clicking on it! Google reports that responsive text ads have had a 5-15% higher click-through-rate compared to their traditional counterparts.

Less Backend Work
With traditional text ads, if you wanted to swap out a word or two in a headline or description, you needed to copy the entire ad just to run a small A/B test. With responsive ads, Google automatically does the A/B testing for you! Google takes into account how each headline and description has performed and what the user is searching for to determine the best ad to display. What needed to be several traditional text ads can now be combined into one convenient responsive ad!

Ad Strength Indicator
Unlike traditional text ads, Google has a built-in assistant to help you craft responsive ads. The Ad Strength Indicator will analyze your responsive ads, comparing your headlines and descriptions with your landing page and keyword list to provide guidance and tips. This will let you know if you should consider adding more headlines, including more keywords in your text, and more. It can be a helpful benchmark when creating your marketing copy!

Responsive ads can seem daunting at first, but as you get acquainted with them, they have the possibility of being more convenient and offering better performance in the long run. Check out next month’s Vortex Marketing Blog, where we will go over best practices for responsive ads!

Want to rank higher on Google? Need assistance running your digital marketing campaigns? Contact Vortex Digital Business Solutions today at VortexBusinessSolutions.com or call 319.621.0191.

By |2022-04-20T11:13:18-05:00March 30th, 2022|Advertising, Marketing, Online Advertising|

Share This Story, Choose Your Platform!

About the Author:


Vortex Digital Business Solutions Iowa City logo


44 High Circle Drive NE
Iowa City, IA USA

1120 Depot Ln, Ste 100
Cedar Rapids, IA USA

Email UsRequest a Quote

Vortex Digital Business Solutions Iowa City Cedar Rapids Web Design Development Locations

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

$297 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

$1497 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

$1097 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

$797 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets