The Main Difference Between PPC and SEO
PPC (pay-per-click) marketing focuses on paid clicks whereas SEO targets exposure through organic results.
With PPC, advertisers pay a fee whenever someone clicks on their ad. Payment cannot influence the location of a business in the search results in SEO advertising.
This article discusses the difference between PPC and SEO, and how to choose the best marketing method for your business.
What is PPC
PPC, which stands for pay-per-click, is an advertising strategy where businesses pay each time someone clicks their ad.
PPC ads are on Google search results and social media platforms like Facebook, Instagram, and Pinterest.
Google Ads is Google’s PPC marketing service. Businesses can bid on keywords for their advertisements. Google will show the highest bids to the most users, and advertisers will pay their bid amount every time someone clicks on their ad.
Even though PPC is a paid ad service, it qualifies as inbound marketing because it targets specific audiences.
Check out this article by SEMRush that dives deeper into PPC advertising.
What is SEO
Search engine optimization is a marketing tactic where businesses aim to rank higher on Google or other search engines without paid ads.
There are many different SEO efforts that marketers will practice to help their search engine rankings. These can include on-page SEO, off-page SEO, and local SEO to name a few.
Be cautious not to use spam tactics that Google disapproves of, as it can harm your site’s SEO.
On-page SEO refers to developing quality content on your website so Google will show those pages to inquiring users. Essentially, you want to become the knowledge expert on whatever your target audience is searching for on Google. That way, when someone researches relevant keywords, Google will show your web pages to users first.
Off-page SEO r