What Media Should You Use in Social Media Content Marketing? - Vortex Digital Business Solutions

What Media Should You Use in Social Media Content Marketing?

What Media Should You Use in Social Media Content Marketing?


Having a strong social media presence is essential for almost any successful business nowadays. Around 90% of Americans are actively using social media in 2023. Businesses now have much easier access to customers through social media platforms such as Facebook, Twitter, Instagram, and Linked In. Therefore, brands are making social media content creation a top priority in their marketing strategies. 

How do you know what type of content to post on which social media network? There are many channels to choose from. This article will review which type of content succeeds on each main social media platform. Additionally, we will show you how to decide which platform is best for you.

Know your audience

It is important you know who your target audience is before choosing a platform for your content. Be aware of who you are trying to sell to. Prioritize the awareness stage as an important first step. This can help you narrow down which platform to post on since each platform has a different demographic of users. 

You should take into account these basic characteristics.

  • Age
  • Sex
  • Location
  • Income
  • Occupation
  • Education Level

The more specific you can get, the better. 

After choosing your target audience, conduct research into which social media platform is most popular among them. Use search engines to learn as much as you can about that demographic.

Set Goals

Along with knowing your target customers, it is important to set goals for your content marketing strategy. 

Do you want to: Increase brand awareness? – Attract a new customer base? – Build an audience? – Engage with your customers? – Strengthen SEO? – Sell a product or service?

Create and post each piece of content with one specific goal in mind. This goal will guide your decision on where to post it. 

Search engines will prioritize quality content. Create content that is useful and informative.

Social media can help to accomplish any/all of your goals plus more if utilized correctly. This consideration stage will help you choose the best social media channel for your content.

Benefits of each social media

After setting your goals and identifying your target audience, select a social media platform to share your content. 

The top social media platforms for content marketing include Facebook, Twitter, Instagram, Linked-in, Youtube, Tiktok, and Pinterest. 

You should not post all content on every channel. Also, you should not post the same piece of content on every platform. You should curate your social media posts depending on the platform you choose.

Facebook is the biggest social media platform and it has the most active users. This makes it an excellent choice for forming a community with your clients. You can also use it for customer service purposes. The best-performing content on Facebook includes short to medium-length videos and specific curated content of your business/niche.

On the other hand, Instagram primarily functions as a photo-sharing platform, so users should post high-resolution images there. Quote images along with short-form reels also do well on Instagram.

Twitter is a site for short posts, so the main focus should be sharing news, relevant business info, and blog posts. 

LinkedIn is a platform for professional networking. Posting about career options, relevant company information and news, and business niche content will be the best option for this site.

Youtube is a video-sharing platform where long-form video content can be posted. Some examples of videos are behind-the-scenes, how-to’s, Q+A’s, etc.

TikTok is a short-form video-sharing platform. Quickly edited, aesthetically pleasing/informative videos perform the best on this site. 

Pinterest is great for sharing infographics and step-by-step photo guides. The most popular posts on Pinterest include crafts and DIYs, interesting designs, food and drink, and home decor. If your business niche falls within those categories, Pinterest would be a great place to post content.


To get the best results from your content, it is essential to know which social media channel to post it to. This will help you optimize the returns from each piece of content you create. Each platform has its unique benefits and challenges.

When deciding what kind of content to post where the first step is knowing your target audience. For example, some platforms better target a younger demographic, whereas others have an older user base.

Along with your target audience, it is important to set a goal for your content marketing plan. This go