Introduction
Having a strong social media presence is essential for almost any successful business nowadays. Around 90% of Americans are actively using social media in 2023. Businesses now have much easier access to customers through social media platforms such as Facebook, Twitter, Instagram, and Linked In. Therefore, brands are making social media content creation a top priority in their marketing strategies.
How do you know what type of content to post on which social media network? There are many channels to choose from. This article will review which type of content succeeds on each main social media platform. Additionally, we will show you how to decide which platform is best for you.
Know your audience
It is important you know who your target audience is before choosing a platform for your content. Be aware of who you are trying to sell to. Prioritize the awareness stage as an important first step. This can help you narrow down which platform to post on since each platform has a different demographic of users.
You should take into account these basic characteristics.
- Age
- Sex
- Location
- Income
- Occupation
- Education Level
The more specific you can get, the better.
After choosing your target audience, conduct research into which social media platform is most popular among them. Use search engines to learn as much as you can about that demographic.
Set Goals
Along with knowing your target customers, it is important to set goals for your content marketing strategy.
Do you want to: Increase brand awareness? – Attract a new customer base? – Build an audience? – Engage with your customers? – Strengthen SEO? – Sell a product or service?
Create and post each piece of content with one specific goal in mind. This goal will guide your decision on where to post it.
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