How to Track and Manage Marketing Analytics - Vortex Digital Business Solutions

How to Track and Manage Marketing Analytics

How to Track and Manage Marketing Analytics

A Beginner’s Guide to Marketing Data Management

Effective marketing begins with informed and strategic decisions. These decisions are guided by well-maintained and studied marketing analytics. 

Marketing data can show you what’s working and what isn’t, helping you make better marketing decisions, ultimately increasing conversions and meeting business goals. 

A major challenge for businesses is organizing, managing, and updating all the necessary data for each marketing campaign. However, the workflow becomes much easier once you establish a data system that works for you. 

In this guide, we will go over the beginner’s basic marketing analytics for four different marketing campaigns your business might run, and how to track and manage the data for each of them.

We use Google Sheets (or Microsoft Excel) to track and monitor our analytics. You can find templates for each specific marketing campaign online, or make your own. 

Social Media Marketing

Social media marketing has become a leading strategy for many businesses. Posting content online can attract a lot of eyes to your businesses, and strengthen your brand awareness to a wide variety of customers. 

The key to a successful social media marketing strategy is good content, consistency, organization, and analytics management. 

At a minimum, the analytics you should monitor on your social media accounts are the following:

  • Reach
  • Interactions (comments, shares, likes)
  • Follower growth
  • Link and profile clicks

Meta Business Suite provides many useful tools to make posting content on Instagram and Facebook easier to manage. The ‘insights’ tab shows you the analytics for all of the metrics listed above for any time frame you choose. You can also track a variety of different analytics for each post individually.

Record and update your analytics on a weekly/bi-weekly basis. 

Over enough time, you will gain insights on what content your target audience enjoys, and what needs to be improved. This information will help you make more informed content marketing decisions in the future.

SEO Analytics

Search engine optimization is a strategy utilized by businesses in order to increase their organic rankings on search results for Google and other web browsers. 

If you decide to make SEO a part of your digital marketing strategy, which is recommended for any business that has a website or online presence, it is essential to monitor your growth through KPIs (key performance indicators). 

There are plenty of ways to track the success of your SEO campaigns. The amount of data that exists for SEO is never-ending. Experts in the field spend the majority of their time compiling