Have you ever wished that you had just a few more characters to work with when writing your Google ads? Well good news! This week, Google has implemented an even more expanded format for its text ads. In this article, we’ll go over the changes and how you can take full advantage of them.
What Exactly Is Changing?
The big change here is Google is allowing users to add an optional, third headline of 30 characters and description of 90 characters. This is one more than was previously allowed in the previous iteration of the expanded text ads from 2016.
Ultimately, what does this mean?
We have 120 more characters to work with than we previously did!
Before you start writing down every new idea that comes to your head thanks to this new found space, let’s go over some tips to make the most out of these added characters.
How To Make the Most Out of Your Expanded Ads
One thing to remember is that these text ads don’t appear on every device. For example, on mobile phones, the newly added headline and description will be removed due to space concerns. Because of this, make sure that these optional characters are just that: optional. If they weren’t included with the ad, it still has to make sense!
More on this same point, ensure that the added headline and description add something meaningful to the ad. Even though we have more characters to work with, we’re still limited and every character needs a reason to be there. Don’t add more characters for the sake of making the ad longer, as users could consider the ad not relevant to them if the text feels tacked on.
These new expanded text ads are brand new, so the true possibilities and impact of them won’t be known until we get some more data. In the meantime, experiment and see what you can come up with!