Part 2: Organically Growing Your Email List - Vortex Digital Business Solutions

Part 2: Organically Growing Your Email List

Part 2: Organically Growing Your Email List

Now that you have your email list up and running, what’s the next step?
Welcome back to Part 2 of the Vortex Marketing Blog’s series: How to Grow and Maintain a Healthy Email List. This month, we’ll cover how to create funnels to attract new, potential leads and encourage them to sign up for your email list.

Website Sign Up Forms
One method of adding new prospects to your mailing list is to create an opt-in form on your website. Users that are visiting your website already have an interest in what you provide, so a web form is a great way to capitalize on this. This will allow users to sign-up for your list, and in return, you deliver them a whitepaper or some sort of incentive.

Always make sure you advertise the benefit of joining your list. Something like “Sign Up For Our Free 7 Tips to Be More Productive!” will let users know that when they sign up, they will receive something beneficial. New users need to know there’s some sort of advantage they’re gaining by joining, otherwise they are more likely to ignore the form and go about their business.

Prospect Referrals
Another method to grow your list is to offer incentives to your current subscribers if they can refer new ones. Here’s what this looks like: create a special page on your website that includes a sign-up form just for referrals. Make sure to include a “Referrer Name” field in this form so you can tell who sent them. Then, send out an email to your most loyal subscribers offering them a discount or a special incentive if they can refer someone new to your list. Make sure you include a link to the new page you created.

The referred subscribers then sign-up through your new form and you reward their referrers. The new subscribers get to join a great email list, your most loyal get rewarded, and you grow your list. Everyone wins! Also, the new subscribers you get from this method are more likely to stick around for the long haul, as they were recommended by a loyal client.

Advertising Materials
The final method covered today is including an email sign up link in all of your advertising materials. Whether this is a video ad, business card, or online ad, getting this sign-up form in front of as many potential customers as possible is the goal.

Make sure this is another unique URL so you can track where these new subscribers came from. Google has a free tool for building unique tracking URLs that can be found here: https://ga-dev-tools.appspot.com/campaign-url-builder/. When you look at your Google Analytics to see where users came from when they signed up for your list, this URL builder will let you know which campaign and specific ad sent that user there.

Come back next time where we will go over how to capitalize on your email list and convert your followers into paying clients!
Are you looking to grow your email list?
Having trouble finding the time and resources to attract new prospects?
Call Vortex Business Solutions today at 319.354.0019 for a free consultation, or visit VortexBusinessSolutions.com.

By |2024-01-17T15:10:43-05:00October 31st, 2019|Advertising, Marketing|

Share This Story, Choose Your Platform!

About the Author:

Vortex Digital Business Solutions Iowa City logo

319.621.0191

44 High Circle Drive NE
Iowa City, IA USA
52240-7935

1120 Depot Ln, Ste 100
Cedar Rapids, IA USA
52401

Email UsRequest a Quote

Vortex Digital Business Solutions Iowa City Cedar Rapids Web Design Development Locations

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

$297 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

$1497 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

$1097 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

$797 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets