The Search Engine Optimization (SEO) team here at Vortex is often asked for primal information related to on-board SEO, off-board SEO, keywords, backlinks, site authority, and more. Here are the most frequently asked questions we see:
Search engine optimization (SEO) is the method of optimizing your webpage, blog, or e-commerce site for Google’s search engine. This process involves creating great H1 title tags, meta descriptions, quality content, and much more.
A good SEO campaign will mean that your site will show up very high up on Google’s search results page and ultimately, more page views, better click through rates, and clients. Check out our SEO Services page here.
Google’s Ranking Algorithm is a very complex and sophisticated process that is constantly evolving. SEO works by optimizing your site with relevant and informative content that Google can read easily and quickly for certain keywords, site metrics, and relevant content in order to rank better.
Google’s algorithm takes into account over 200 factors into its ranking. This means that SEO requires constant and consistent updating and revising.
SEO is a key aspect to any website. SEO ensures that your site will rank well on Google’s search results page. Over 90% of people never leave the first page of the search results page and the first result on Google gets over 20% of traffic.
Vortex’s SEO service will provide a unique and comprehensive SEO plan specific to you and your clients needs. We at Vortex do not believe in a one-size-fits-all approach to SEO. Your SEO needs are unique to you and our SEO service will reflect that.
Keywords are the words that your customers, clients, and leads would use on Google to try and find your business. This can be broken up into “short-tail”, “long-tail” and “branded”. Each of these types of keywords play a pivotal role in the overall SEO strategy.
Technical SEO refers to optimizing the technical ranking factors on your page such as H1, Meta descriptions, and Alt-text. On-page SEO refers to content on the page such as images, content, and user experience. Off-page SEO refers to things such as social media and backlinks. All of these are needed for a comprehensive and holistic SEO approach.
Backlinks are links from other sites that lead back to your website. The more backlinks you have, the better but only if they are good quality backlink.
A good backlink means that the site that has your webpage link on it is a reputable and popular webpage. For example, if you have 10 backlinks from very spammy, quickly made web pages Google will recognize that and demote your webpage when doing it’s rankings. It’s always better to take a holistic approach and find good quality sites to link back to your web page.
Site Authority measures how relevant your site is based on your specific industry. Site authority is another factor that plays a large role in how well your site will rank. When Google measures your site’s authority level, it takes into account many different things such as how well your content was written, how new it was, and what kind of information is being outlined.
This is just one of many things Google takes into account but it will have a huge impact on your page rankings. Google has outlined in its core updates the importance of this here: https://developers.google.com/search/blog/2019/08/core-updates.
Other than On-page and Technical SEO there are a number of different things that can affect page rankings. Things such as Social media ads, Brand awareness, and Paid search Ads can also affect your SEO.
Google’s page ranking algorithm is no longer simply adding the right keywords onto a page as many times as possible. Google takes into account almost every aspect of your business and the services you provide to rank pages. Vortex Digital knows how to harness all of these factors and make sure your business is using them to their fullest extent.
Yes! Our SEO services can be found here.
