What’s New in 2018?
Over the past few years Facebook has been slowly altering their algorithm to show users less organic page results and more personal content.
In early 2018 when the most recent algorithm change was initiated Mark Zuckerberg said, “You’ll see less public content like posts from businesses, brands, and media in favor of meaningful conversations.”
These changes make it difficult for businesses to have an impactful social media presence on Facebook and reach their target audience.
For a simple and quick option to gain visibility and engagement for your Facebook business page, boosted posts might be the solution. This feature allows you to pay to boost a specific post that is already on your Facebook page. This will make it more likely that people who already like your page and their friends will see your post on their new feed.
Boosted posts tend to work well if you are promoting a very specific message or an event.
If you are looking for a more advanced and customizable option, using Facebook ads to promote your business would be the better solution.
The ads manager tool allows for the creation of objectives, specific placement locations within Facebook, and detailed targeting of custom audiences who will be shown the ads. You can also include a call to action button that links to your website or other engaging content. You are also able to create multiple ad sets and A-B test a variety of ads with different titles and variables on Facebook.
To Strategize, Design and Launch your Next Facebook Campaign please contact your Vortex Marketing Partners at 319.354.0019