Google is by far the most common way users find businesses on the internet. Running a successful ongoing marketing campaign for your business means utilizing all of the tools Google makes available to you, including your Google My Business page.
In this month’s Vortex Digital Marketing Blog, we will discuss what Google My Business is, and why it is so important to claim and maintain it on an ongoing basis.
What is Google My Business?
Google My Business is a special listing that helps you connect with users in both Google search results and Google Maps. You can list your address, service area, phone number, website, hours, photos, services, and gather reviews directly in your profile. When users make a Google search, this information will be included in the search results via a dedicated section above the normal organic results.
Google gives more credibility to My Business pages, making it imperative that you control and maintain your listing.
How to Claim Your Google My Business Page
If you have not already claimed your Google My Business page, there may still be a listing on Google. Based on user feedback and its own website crawling, Google may create a placeholder listing for you. The first step is to Google your business name and see if there are any results.
If there is one created already, you can easily claim it by clicking on the “Own This Business?” link in the listing. Alternatively, you can visit business.google.com, sign in to your Google account, and search for your business there