What customers say about your business is one of the most important factors potential clients look at when making their purchase decisions. Studies have shown that 90% of all potential clients and customers read online reviews of a business before even visiting them. One of the most important venues for garnering reviews is Google, as it directly contributes to your business’ online search ranking and visibility.
At Vortex Digital Business Solutions, we understand the importance of instilling credibility in your potential clients. In this month’s Marketing Blog, we will go over why Google reviews are important, and how you can gain more!
Why are Google Reviews Important?
When Google is determining search engine rankings when someone searches for your business or services related to your business, your Google Business reviews play a large part in where you end up ranking. In Google’s documentation, they say that more positive reviews will improve a business’ local ranking. It also increases visibility in search engine results pages, as users are more inclined to view a business with a large amount of reviews versus another with less reviews.
Another benefit is that setting up your Google Business account and garnering reviews is completely free: it only costs the time you need to devote to it. If done correctly, the ROI of a successful review campaign is immense, and can help your business convert more clients.
How to Get More Reviews
So if reviews are so important, how do you get more?
Vortex Digital has set up successful review campaigns both for our own business and many of our clients. Over the years, we have found these methods to be the most effective.
Request a Review Through Email
A large part of your business’ marketing strategy should be building and maintaining a strong email da