Three Tips for Making Effective QR Codes - Vortex Digital Business Solutions

Three Tips for Making Effective QR Codes

Three Tips for Making Effective QR Codes

From restaurant menus and fliers to in-store banners and billboards, QR codes are an easy method to push engagement from your physical marketing materials to your website. Now it’s easier than ever to generate a QR code, print it out on your marketing materials, and drive users into your marketing funnel. In this month’s Vortex Marketing Blog, we will go over three easy tips to creating an effective QR code!

Incorporate Your Logo
Many QR code generators online give you the capability of adding your business’ logo to the center or corners of your QR code. This is a great way to increase brand recognition and help your code stand out in your marketing materials.

Simply upload a high-quality PNG file of your logo, and online QR code builders will automatically add it to the code! Many QR code builders have similar interfaces, and allow for easy drag-and-drop functionality. Experiment with placing it in the center or the corner to diversify your branding, and see what you like best.

Keep It Simple
While it’s effective to spice up your QR code so it stands out from its surroundings, it is possible to make it too flashy. Adding a splash of color from your logo is a nice touch, but if you have too many clashing colors and patterns, it can be harder for phones to scan.

You also need to keep in mind the average distance users are going to be scanning it from. If it is a small hand out, you can fit some more design elements in it, as users will be scanning it from a short distance. If, however, you are setting up a QR code for a banner at a trade show or something similar, users will be scanning it from several feet away; any colors or patterns that contrast with the code may make it harder for phones to quickly scan it and recognize the link. When in doubt, it’s safest to stick to black and white or other basic colors.

Build URL Parameters
Tracking how users arrive at your website is an important part of any digital marketing campaign, and QR codes are no different. For each code you generate, make sure you create a unique URL parameter. We have covered URL parameters in previous blog posts, but essentially, they are a series of codes you append to the end of your URLs to track what marketing campaign they interacted with before visiting your website. Google has a simple parameter building tool here: https://ga-dev-tools.web.app/campaign-url-builder/

Input the link you want to send users to, the campaign source (for example an in-store handout or billboard), the campaign medium (which is a QR code), and campaign name. Google also has some tips for naming conventions in their tool. 

QR codes are a simple way to connect your analog marketing with your digital marketing by driving users in your store or in-person events to your website. When you’re planning your next marketing campaign, keep these tips in mind!

Need help driving more traffic to your website? Feel like your marketing could be driving more leads to your business? Visit VortexBusinessSolutions.com or call 319.621.0191 today!

By |2023-11-30T15:45:22-05:00May 4th, 2022|Advertising, Marketing|

Share This Story, Choose Your Platform!

About the Author:

Vortex Digital Business Solutions Iowa City logo

319.621.0191

44 High Circle Drive NE
Iowa City, IA USA
52240-7935

1120 Depot Ln, Ste 100
Cedar Rapids, IA USA
52401

Email UsRequest a Quote

Vortex Digital Business Solutions Iowa City Cedar Rapids Web Design Development Locations

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

$297 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

$1497 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

$1097 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

$797 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets