More people than ever are using the internet to engage with companies, make purchases, and gather information. Regardless of the size of your business, having a well designed and strategically functioning website is essential for generating leads, completing conversions, and closing sales.
As of 2017, 29 percent of U.S. small businesses still didn’t have a website for their company. Making the leap to update your site or design a new one is a big decision which can provide great rewards for your business!
There are many factors to consider when analyzing your website for a possible redesign. Being able to quickly capture your audience’s attention is key, now that the estimated average human attention span is only 8 seconds.
Your site must be optimized for mobile use since 50.3 percent of global web traffic originated from mobile devices in 2017. If your site is not mobile friendly, it is estimated that 40 percent of users will go back and choose a different search result. Creating new and engaging content can also boost your site’s SEO and create greater engagement.
At Vortex, we believe there are four essential steps to website success. The first step is discovery and strategic planning which involves analyzing your specific needs and targeting your ideal clients. The second step is the designing, UX (user experience), and wireframing process. The third step is the build of the website which includes the programing of your site and search engine optimization. The final step is the marketing of your new site with methods such as Google AdWords, social media, email marketing, and more.
Visit Vortex Business Solutions’ new website that went live March 30th and let us know what you think!
To discover if a site redesign could benefit you, call us at 319.354.0019.