In today’s densely-populated online landscape, it can be hard to differentiate yourself and get noticed on Google. Google’s local business listing, Google My Business, can help, but many users are not utilizing it to its fullest. In this article, we’ll highlight some ways to push your business to the top of the listings.
Google Reviews
Maintaining a positive reputation online is important for any business however, Google especially cares about reviews on its platform. How many stars your business has on its Google My Business page directly affects your organic ranking. Higher starred businesses will show up above other businesses, while lower starred businesses get a penalty. Also, users are more likely to click on the business that has a higher rating.
We’ve come across some clients that think it’s fine to ignore reviews but, in today’s environment this just isn’t possible. So get out there and start getting those five star reviews!