Social media is a huge part of our everyday lives, and it can certainly be a powerful tool and key component involved in growing and maintaining a successful business if it is utilized strategically. In this month’s Vortex Marketing Blog we will share helpful tips and tricks for social media marketing.
Only Post During Specific Hours of the Day
Posting during specific hours of the day is important because it will increase your reach.
More people are likely to view your post and interact with social media during certain hours of the day and on certain days.
Your target demographic/audience will determine the days and best times of the day to post. For example, Facebook offers insight tools to view who your audience is, what they’re interested in, and where they’re located. If your audience is primarily college students, it would likely be in your best interest to post later in the day and on weekends rather than at 9am. If your audience is between the ages of 35-45 then posting around 1-2pm would be most beneficial in order to catch this age group on their lunch break.
We have found that for business professionals, the best days to post are Tuesdays, Wednesday and Thursday. The best times for our target demographic is late morning or early afternoon based on average lunch times and breaks at work. Those are the time periods you will want your post to go live because it will be the first thing viewers see when they open their social media during or after their lunch break. You will need to do some testing to see what your best days and times are.
Stay on a Posting Schedule
Once you have narrowed down when the best time to post is, it is vital to continue posting at that time, and commit to posting a certain number of times per week or per month. Consistent, quality posting signals to the social media platform’s algorithm that you are a reputable account. This marker means that your posts will be shown to more people, creating more reach and engagement for you. Consistent posting also keeps your name relevant to viewers, who will view your content as professional if they can expect and trust to see your posts regularly.
Create a Content Calendar
Creating a content calendar can help ensure you have quality content ready to post when you need it live. The extent of your calendar may vary depending on the amount of work you have ready to showcase. However, at minimum it is ideal to have a week’s worth of posts edited and ready to go live.
There are different ways to organize this type of calendar. One way is to use Google Spreadsheets. Creating a section in the document for each part of the post such as “Verbiage” “Image” and “Call to Action” is most beneficial. Or, if you prefer visuals, Google Documents is a good alternative. Simply dro