It takes more than posting standard advertisements and creating quality content to stay relevant in today’s rapidly changing social media market. As the internet has become an essential tool in our professional lives and a venue for entertainment in our personal lives, business and pleasure have become intertwined online. As a result, people desire more from the businesses they choose to interact with: they want to see them as human. To stay relevant it is important to develop an online personality.
Utilize your comment section:
There are many ways to go about achieving an online personality, regardless of the size of your business. Start by interacting in the comment section of your social media posts. People want to feel acknowledged and connect. Messaging back and forth in the comment section with individuals who are already interested in your company can help you foster an existing lead and turn it into a professional long term relationship.
Challenge yourself to respond to yes or no questions with additional sentiments that allow your followers to feel they are appreciated by your business. Staying on top of comments by responding in a genuine or fun manner is the first step in taking your business from an impersonal account to an personable business that individuals will want to interact with and be drawn to.
It is also important to message people back because anyone visiting your page can view these comments. The way you treat and respond to current followers may determine whether or not other users will choose to interact and do business with you. In the modern day, the comment section is the new review platform. Luckily, you get to show your audience a curated version of your business to promo