One of Vortex Digital’s guiding marketing principles is that when we succeed, it isn’t because we did one thing right, it is because we did hundreds of little things right! While this is true for all marketing channels, it is most relevant to SEO marketing (also known as SEM). With so many different factors at play for establishing and maintaining a healthy SEO campaign, it can feel a bit daunting to get started. As we enter a new year, now is a great time to take the first step: creating an editorial calendar.
What is an Editorial Calendar?
An editorial calendar is a visualized plan for the content that you plan to release. We usually recommend planning out at least a year’s worth of content for your website or social media platforms.
Things on your editorial calendar can include blog articles,