5 Ways to Improve Conversions on Your Landing Page
What is a Landing Page
A landing page is a single, standalone webpage that opens when a user clicks a link. Visitors can arrive on a landing page after clicking a link from an ad, social media post, email, or search engine results page (SERP).
Designers create each landing page with one goal in mind: to convert visitors and encourage them to complete a specified action. One aspect of SEO is landing page optimization, and marketers are always trying to improve their practice.
Why Having a Good Landing Page is Important for SEO
One of the most important factors that Google considers when ranking pages is the bounce rate. Bounce rate, or the percentage of users that click off a website without any action taken, is a key metric in determining user engagement and content relevancy.
The tips in this blog will help you improve your bounce rate, create more engaging content, benefit SEO, and in turn, increase conversions.
Tips for Improving Landing Page Conversions
1. Intriguing headline
You only get one first impression. Spend some time creating a compelling headline to capture the attention of your users.
A good headline should be informative, and concise, and leave the reader curious about what comes next.
To write a good headline, start by understanding the audience you are trying to target with your landing page. Figure out what the needs/problems of your audience are, and specify how you are going to solve it with your product/service.
2. Above-the-fold form placements
Above-the-fold refers to the space on your webpage that is visible without scrolling down on the page.
This location is where you want to add your lead-generation form to gather information from your users because it is the highest-trafficked section of a webpage. The more people that see this form, the more that will fill it out, thus increasing conversions.
3. Engaging call to actions
Calls-to-action should intrigue and entice users to complete the task you want them to. It is important to emphasize the benefits of your proposition to your users, so they know what they are getting out of the exchange.
A good call-to-action evokes a sense of urgency and targets the audiences needs/wants. They should be eye-catching, and the copy should be clear and concise. A/B testing can help identify what works and what could be improved upon.
4. Fast loading time
One of the most important factors for SEO, and bounce rate, is the loading speed of your webpage. In fact, two out of five online users will leave a webpage if it takes longer than three seconds to load.
Ensuring your webpage has a fast load speed is one of the first things that should be analyzed when improving landing page optimization. If users are leaving your page before they even see what you have to offer, there is no chance for conversions.
A few factors that affect the load time of a website include image size, server host, and number of site plug-ins.
5. Optimize copy
An engaging and compelling landing page copy is necessary to grab and retain the attention of users. As attention spans are getting shorter and shorter, it is important to keep webpage copy short and straight to the point.
Making the copy easy to read is also beneficial. Break-up your copy with bullet points, numbered sections, and shorter paragraphs.
If you are looking to improve your website, or create one from scratch, give Vortex Digital a call at 319.491.0195 for a free, no-obligation, consultation today!
