What Is Bounce Rate? Part 4 + A Free Offer! - Vortex Business Solutions

What Is Bounce Rate? Part 4 + A Free Offer!

//What Is Bounce Rate? Part 4 + A Free Offer!

What Is Bounce Rate? Part 4 + A Free Offer!

In last week’s Vortex Business Solutions blog post, we covered how vague meta-tags can drive up your site’s Bounce Rate. This week, I’ll be concluding our Bounce Rate series with a fourth and final factor: an Improperly Configured Google Analytics Code. But first, a quick review!

Quick Refresher
A bounce is when a user comes to your website, and leaves without visiting another page or clicking a link. Thus, a Bounce Rate is the percentage of visitors that bounced.

If you’ve thoroughly looked into the first three factors and still notice a higher than desirable Bounce Rate, then this fourth factor may be the culprit.

Improperly Configured Google Analytics
Problems with improperly set up Google Analytics settings seem to pop up all the time, but that only speaks to how important it is to properly set up your account. This problem mostly pops up on multi-page sites, but can also occur on single page sites.

 

On multiple page sites, make sure that your GA code is active on every page of your site, and not just your home page or landing page. A user could not click on the Call to Action on your home page, but instead thoroughly peruse the rest of your site. But, since the code is only active on the home page, Google Analytics registers the user as never leaving the home page. This would result in a bounce.

If you use WordPress as your CMS, you can get plugins like Google Analytics by Yoast that automatically place your GA code in the header of every page on your site, simplifying the process. Every site produced by Vortex Business Solutions has its GA code properly set up to run on every page, ensuring that all of the information is recorded!

On single page sites, if you don’t have Events set up correctly, almost every visit may end up as a Bounce. A Google Analytics Event is an action defined by the GA Report Owner, such as clicking on a video, registering an email, or initiating a pop-up. Events help determine what users are actually doing when they land on your site, so make sure to use them and implement them properly! Too many events also can lead to an inaccurate Bounce Rate, so make sure you’re only tracking the events that matter.

Make sure your GA code is up to date and executing properly on page load. Otherwise, this can lead to problems, not only with Bounce Rate, but in gathering other information.

And thus our Bounce Rate series has reached its end, thank you for your attention!

Free $55 Offer

Want to reach your target audience, better understand your GA account, and attract more clients, customers and patients?

Call or email us, mention this offer, and we will answer any questions you have about your account, as well as walk you through some of the lesser known features in Google Analytics.

 

Call 319.354.0019

or
email office@vortexbusinesssolutions.com
to claim your
Free Google Analytics Consultation

By |2018-01-17T17:50:55-05:00November 19th, 2015|Google Analytics|

About the Author:

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

$297 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

$1497 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

$1097 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

$797 Per Month*

Buy Now

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets