Why
Before a potential customer ever makes an inquiry or visits your business, there is a great probability that he/she will research your online business reviews. In 2017, 97% of consumers looked online for local business reviews. The impact of reviews is significant for the potential customer because 85% of consumers trust online reviews as much as personal recommendations.
The goal should be to generate as many positive and honest reviews as possible. The fact is that customers don’t really trust businesses with lower than 4-star ratings. If you are receiving mediocre or bad reviews, it is recommended that you promptly respond to these to show that you care about your customer’s experience.
How
Even though reviews hold great value for your business, it is often difficult to get them from customers. The top three review sites that people look at are Google, Yelp, and Facebook.
One way to ask for reviews is via a personal email to loyal, enthusiastic customers. Advertisements in your store or on your website can also prompt customers to leave online reviews.
Another method is to offer an incentive to customers if they will post a review. Some incentive options include a discount off the next purchase or being entered in a contest.
These suggestions will help to increase positive reviews of your business, products and services.
If you need help initiating a review campaign, please contact Vortex at 319-354-0019.
