If you are a business owner, you have heard the term ‘SEO’ used frequently. This elusive term can be a game-changer for how customers find your website!
The website development team at Vortex Digital Business Solutions knows the importance of well-executed SEO (Search Engine Optimization). Team Vortex also understands that poorly-executed optimization could have consequences for your bottom line. What is SEO content, and why is it essential for my business?
Simply put, SEO refers to the process of optimizing a website so the desired audience can easily find relevant content by ranking well on search engines such as Google and Bing. ‘Content’ refers to any information that lives on the web and can be found by potential and existing customers. SEO content is any communication created to attract traffic from search engines.
Even though SEO is critical in terms of establishing and maintaining brand awareness, the process of determining what verbiage attracts website visitors is a complicated process. After all, the creation of content still lies in the hands of human input, even if a vast network of supercomputers creates the algorithms working behind the scenes. Since designing our first website, Team Vortex has been committed to marrying design with functionality, perpetually learning about what audiences are searching for on the web, and staying abreast of continuous algorithm changes.
Here are two strategies to keep in mind when thinking about the integration of SEO content into your website:
1. We’ve talked previously about Onboard SEO and Offboard SEO, but can you go overboard with SEO?
When thinking about the keywords and key phrases that rank your website higher in the search results, it may be tempting to ‘over-season’ your content with keywords and key phrases. Search engines like Google will penalize your site for what is known as keyword spamming (keywords making up more than 20% page content).
If search engine traffic is your only goal (think about the clickbait articles at the bottom of many news websites,) your ranking results will suffer. ‘Thin’ content, or portions of websites that do not offer value outside of ranking higher in the search results, will be penalized by search engines, resulting in lower rankings.
In addition to this, your website will have a high bounce rate (users leave after only viewing one page or stay less than one minute), and your online reputation will suffer as well. An essential facet of SEO content is your website intention, whether to inform or sell products and services. Pairing keywords and key phrases with relevant content will ensure that your website will rank higher and result in a diversified targeted audience.
2. SEO encompasses more than you think.
Although the first piece of content that may come to mind when thinking about offboard SEO is a blog post, onboard content optimization is vital in a wide variety of circumstances. Product descriptions, for example, benefit greatly from this optimization process.
This also extends to articles, guides (how-to content,) and even visuals such as photographs and videos. When thinking about your website’s most important components, spend time on optimizing SEO content. Your efforts will yield higher search engines organic rankings.
Whatever your Search Engine Optimization needs may be, Team Vortex has your back. Learn how your business could be our next success story by visiting VortexBusinessSolutions.com or calling 319-354-0019 for a free consultation today.