Marketing Blog

Marketing BlogJustin2020-11-04T17:36:02-05:00

What You Need to Know About Google’s Newest Algorithm Update
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What You Need to Know About Google’s Newest Algorithm Update

Marketing, SEO

What You Need to Know About Google’s Newest Algorithm Update

By Will Aden|2023-11-30T15:42:52-05:00July 20th, 2022|Categories: Marketing, SEO|Tags: business marketing, digital advertising, Search Engine Optimization, SEO, SEO Strategy|

Google’s search ranking algorithm is a constantly changing mass [...]

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How Text Marketing Can Boost Your Business
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How Text Marketing Can Boost Your Business

Advertising, Marketing

How Text Marketing Can Boost Your Business

By Will Aden|2023-11-30T15:44:00-05:00June 12th, 2022|Categories: Advertising, Marketing|Tags: sms marketing, text message marketing|

In the ever-evolving digital landscape, smartphones remain a constant [...]

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Three Tips for Making Effective QR Codes
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Three Tips for Making Effective QR Codes

Advertising, Marketing

Three Tips for Making Effective QR Codes

By Will Aden|2023-11-30T15:45:22-05:00May 4th, 2022|Categories: Advertising, Marketing|Tags: advertising, business marketing, Digital Marketing Strategy|

From restaurant menus and fliers to in-store banners and [...]

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How to Make the Most Out of Google’s New Responsive Text Ads
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How to Make the Most Out of Google’s New Responsive Text Ads

Advertising, Marketing

How to Make the Most Out of Google’s New Responsive Text Ads

By service|2023-11-30T15:47:08-05:00April 28th, 2022|Categories: Advertising, Marketing|Tags: advertising, digital advertising, Digital Marketing, google ads, Google Advertising|

With Google’s new responsive text ads becoming the new [...]

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Understanding Google’s Responsive Text Ads
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Understanding Google’s Responsive Text Ads

Advertising, Marketing, Online Advertising

Understanding Google’s Responsive Text Ads

By Will Aden|2023-11-30T15:48:58-05:00March 30th, 2022|Categories: Advertising, Marketing, Online Advertising|Tags: google ads, online marketing, responsive text ads|

On June 30th, Google will phase out their standard [...]

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Five Easy Ways to Improve Your Google Core Web Vitals
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Five Easy Ways to Improve Your Google Core Web Vitals

SEO

Five Easy Ways to Improve Your Google Core Web Vitals

By service|2023-11-30T15:49:55-05:00February 28th, 2022|Categories: SEO|Tags: core web vitals, google core web vitals, page speed optimization, Search Engine Optimization, SEO|

Google’s Page Experience Update has been active for almost [...]

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44 High Circle Drive NE
Iowa City, IA USA
52240-7935

1120 Depot Ln, Ste 100
Cedar Rapids, IA USA
52401

Email Us Request a Quote

Reputation Management

Introduce your business in a professional manner on the digital marketplace, managing online reviews, and placing relevant information on aggregators.

Social Media

Vortex does all the admin work for you by creating email marketing accounts and automating your organic social media posts. These tools allow Vortex to implement long term marketing strategies with reduced project management costs and increased ROI w/o overpaying for digital marketing!

Email Marketing

Vortex creates email templates and devises the most effective methodology to deliver email marketing to your audience. We use best practice techniques to help retain your readers long term.

On-Board SEO

SEO is the process of increasing a site’s visibility and ranking in organic search results. Websites that have well-developed SEO easily convey what they’re all about to Google, resulting in higher rankings in search results.

Pay Per Click Advertising

In-depth market research to develop keyword lists and write unique copy that helps your business get ROI on search engine advertising.

Analytics Analysis

An in-depth report with statistics outlining weekly results of advertising, website traffic, bounce rates, and more! Vortex also prepares a unique executive report summarizing your results.

Bronze Package

Strategic Planning Meeting, Asset Acquisition

SEO + Digital Marketing Audit

Market Research

Automated Weekly Reports
- Social Media Engagement
  - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
- Google Analytics Reports
- Conversions Report

Writing Ad Copy
- Up to 4 Unique Posts on any/all platforms, up to 10 social media accounts
- Posts can be duplicated across platforms for no additional costs

All platforms are included:
- (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)

All posts include:
- Uniquely crafted copy/text
- 1 free internet image/graphic
- Image SEO
- As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services

1 Blog Post / Month
- 300-400 words maximum
- Free internet images/graphics (clipart) + Image SEO

Account Set-up:
- Setting up social media accounts if necessary
- Creating Hootsuite and Mailchimp Accounts
- Linking social media to Hootsuite
- Linking website to Google Analytics
- 1 Email Template Creation/Month

Tweaking/Debugging

SEO: (One page of website SEO a month)

$297 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Diamond Package

All Bronze tier benefits are included

All Silver tier benefits are included

All Gold tier benefits are included

Google Ads:
- Keyword Research
- Writing Ad Copy
- Ad Extensions & SEO
- Account Set-up
- Tweaking
- Google Ads Report

Fully Serviced Google Ads and SEO campaign management with an account exclusive dedicated team.

$1497 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Gold Package

All Bronze tier benefits are included

All Silver tier benefits are included

Paid Social Media Advertising:
- Market Research
- Writing Ad Copy:
  - Up to 12 Unique Posts on any/all platforms, up to 10 social media accounts
  - Posts can be duplicated across platforms for no additional costs
  - All platforms are included:
    - (Twitter, Facebook/Instagram, LinkedIn, Pinterest, Youtube)
- - All posts include:
    - Uniquely crafted copy/text
    - 1 free internet image/graphic
    - Image SEO
    - As many images as client would like, provided they already have images or would like to purchase Add-on Adobe stock images or would like commercial photography services
  - 1 Blog Post / Month
    - 300-400 words maximum
    - Free internet images/graphics (clipart) + Image SEO

Reputation Management:
- Google Business Places
  - Creating/Optimizing Google Business Places
- Yelp + Aggregators
  - Account creation or maintenance
- Website Review Page Creation
- Monthly Executive Report

Print Services:
- Can choose one of the following print options a month
- 1 design hour to design any one of the options
- Printing/Shipping costs are paid by the client
- Unlimited # of prints
  - Postcards
  - Business Cards
  - Flyers

Business Consultation Services:
- 1 Business Meeting a month

$1097 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets

Silver Package

All Bronze Tier Items are included

On-Going Market Research

- Weekly Reports:
  - Executive Summaries and Breakdowns included with reports
  - Social Media Engagement
    - (Weekly Social Media Impressions, Likes, Shares, Clicks, Social ROI)
  - Google Analytics Reports
  - Conversions Report

$797 Per Month*

*Note: Three Month Up-Front Payment Required
Prices do not include the costs of subscriptions or ad budgets